Apartment Rents Are Plunging In The Largest Cities. It’s Time For You To Negotiate

Desire for space and stuck-at-home students weigh on formerly desirable areas — but for how long? Apartment Rents Are Plunging In The Largest Cities. It’s Time For You To Negotiate

In the world’s big financial centers — from New York to Toronto to London to Sydney — rents for city apartments are plunging.

International students who normally bolster demand are stuck at home and young renters — the most mobile group in real estate — are finding fewer reasons to pay a premium to live in what is, for now, no longer the center of things.

“You’re daft if you aren’t negotiating lower rent right now,’’ said Tim Lawless, Asia Pacific head of research for data provider CoreLogic Inc. “Supply is high and occupancy has fallen off a cliff.”

With remote working in vogue for everyone from banks to tech companies, and the quirky shops and bars that made living in a city fun curtailed, the equation about where to live is changing. And so is the balance of power between landlords and tenants.

Christine Chung, 26, is one of those taking advantage. She just managed to negotiate a 9% drop in rent for the house she shares with three others in Sydney’s trendy Enmore neighborhood about 10 kilometers (6.2 miles) from the city center. It wasn’t easy — the property agent spent the best part of five weeks dodging calls — before the landlord agreed to reduce the rent from A$895 ($638) a week to A$810. Rents are normally quoted in weekly terms in Australia.

“I’ll push for another rent reduction at the end of the lease,’’ Chung said. “The market has changed.”

Step out into the leafy suburbs and it’s a different story. Well-off professionals betting they’ll never have to be in the office full time again are willing to trade a longer commute for more space and larger gardens. Prices there are rising despite the looming global recession.

NEW YORK

In Westchester County — a region north of New York with more than 20,000 acres of parkland — purchase prices for single-family homes have surged 16% from a year ago.

By contrast, Manhattan apartments are the cheapest they’ve been since 2013. Listings have tripled from a year ago while the median rent has tumbled 11%, with even bigger declines for studios.

With offices still barely populated and entertainment limited — Broadway venues are set to stay closed until May — the city’s costliest borough is losing some of its allure.

M. Christine Boyer, a professor of urbanism at Princeton University and a landlord herself, says she’s noticed the change.

“Maybe the drop in prices will bring a more equitable distribution in housing,” Boyer said. Even so, she expects the city’s appeal to endure. “We love cities, we love to congregate.”

SAN FRANCISCO

Few places exemplify the tension between cities as magnets for the ambitious young and sky-rocketing prices better than San Francisco and the Bay Area. Even as the region has minted millionaires, it’s also spawned a housing crisis that has forced some Silicon Valley workers to live in rented RVs parked on city streets.

Now with tech firms telling staff they should expect to work remotely well into next year — and may even be able to do so permanently — rents are falling fast.

The median monthly rent for a studio in San Francisco tumbled 31% in September from a year earlier to $2,285, compared with a 0.5% decline nationally, according to data released by Realtor.com.

TORONTO

In downtown Toronto, home to the second-largest financial center in North America behind New York, apartments are piling up.

Rents have plunged, down 14.5% in the third quarter compared with the same period last year, according to data from research firm Urbanation Inc. Properties are also sitting on the market for longer — 26 days in August compared with 14 a year earlier.

The halt to immigration and urban dwellers’ desire for more space to ride out the pandemic has put a dent in demand. On the supply side, a flurry of new completions and Airbnb operators shifting to longer term leases have also pushed more inventory onto the market.

While resale prices are still above where they were last year, brokers are starting to report some investors are dumping units below market value in an effort to get sales done right away before an anticipated slump.

By contrast, prices for detached homes for Toronto as a whole are up 13% on the year.

“The overall housing system seems to be dividing in two,” said Aled ab Iorwerth, deputy chief economist at Canada Mortgage & Housing Corp., the country’s national housing agency. “This is where risks start to appear.”

LONDON

In London, declines in international students and the number of well-paid overseas executives seeking temporary homes in the city after Brexit are pushing down rents at the top end.

In the capital’s wealthiest areas, rents slumped 8.1% in the year through September, the steepest drop in more than a decade, according to broker Knight Frank.

The ripples are being felt down the ladder as well, with London the only region of the country where tenant demand is falling, according to a survey last month by the Royal Institution of Chartered Surveyors. Nearly seven out of 10 respondents expect rents in London will fall over the next three months.

“Applicants are noticeably fewer,” London West End appraiser Mark Wilson told the RICS survey. “Rents are still a one-way bet in our view, and it’s south.”

SINGAPORE

In Singapore, an island that’s only 50 kilometers wide and smaller than New York City, the drop in rental volumes isn’t so much about people moving farther out. It’s more about them moving away.

Much of the demand for central rental units in the city state comes from expatriates, who find leasing a cheaper option than buying because of hefty stamp duties levied on foreigners. Now Covid-19 has taken the sheen off many elements of expat life in Asia, with family and friends now seeming very far away and once-frequent travel around the region curtailed.

Singapore is also facing its worst recession in history and the government is putting pressure on firms to hire locally.

Despite a notable bounce in activity as some of the border restrictions eased, rental volumes of private units were down 8% from a year ago, according to data from real estate portal SRX Property. Rents are 17% lower than their peak in 2013. By contrast, home sales are at the highest level in more than two years.

A growing number of tenants are opting for shorter leases so that they can move quickly if they a find cheaper apartment, said Christine Sun, head of research and consultancy at OrangeTee & Tie.

SYDNEY

In Australia’s financial capital, daily new virus cases can be counted on your fingers and the beaches are bustling as summer nears.

While the changes aren’t as dramatic as in some cities, things have shifted. Rents are falling in the city while bidding wars erupt in the suburbs.

Yet the market also shows the powerful attraction cities have. Vacancy rates in the central business district, which spiked to a record high of 16% in May, according to SQM Research, have stabilized around 13% compared with around 5% pre-pandemic. Closed borders and the absence of international students are weighing heavily on demand.

The Next Chapter?

What happens next to the world’s major cities is an open question.

For these sorts of price drops to translate into affordability improvements — something politicians everywhere have repeatedly failed to achieve — will depend on what happens on the other side of the ledger.

“You can’t forget income,” Chris Martin, senior research fellow at the City Futures Research Centre in Sydney, said. “The crisis has changed the ground under the economy.”

That’s particularly true for workers in retail and hospitality who saw earnings slashed practically overnight.

Corporate owners may also choose to sit on vacant properties while waiting for the market to return, Paul Chatterton, professor of Urban Futures at the University of Leeds, said, while noting there is a real opportunity to convert under-utilized apartments into more diverse spaces.

Given the signs suburban living and home working are increasing, city governments should focus on the core cultural, artistic and political functions of cities, according to Chatterton. “They’ve really got to find their feet in other directions.”

Though you won’t find many predicting radical de-urbanization.

“History tells us cities can be remarkably resilient,” said Christian A. Nygaard, a researcher in social economics at Swinburne University of Technology. For example, in Japan, changes to population distribution as a result of the bombing of Hiroshima and Nagasaki in 1945 had disappeared by the early 1960s. “Covid doesn’t evaporate all the investment that has gone into the central parts of our cities.”

One group to keep a close eye on, Nygaard says, is international students. Their choices if and when they are able to return will be one litmus test as to whether demand really is shifting for good.

Updated: 10-15-2020

Eight Useful Strategies For Renegotiating Rent



What You Need To Know

With apartment vacancy rates soaring in real estate markets from San Francisco to London to Singapore, renters finally have leverage.

Some landlords would rather give tenants a break on rent than risk having apartments sit empty after tenants find better options. And the deals are out there: The monthly rent for a Manhattan studio apartment has fallen 17% from last year, and the number of listings has tripled. Bay Area studio rents have plunged 31%. In London, rents may fall 5% by the end of the year to their lowest level since 2014.

A successful negotiator is prepared with statistics to make their case, and ready to be flexible and creative in finding potential solutions. We’ve got some tips to help you prepare your case.

Key Coverage

* Apartment Rents Are Plunging in the World’s Richest Cities. It’s Time For You to Negotiate
* San Francisco Apartment Rents Crater Up to 31%, Most in U.S.
* Singapore Expats Ask for Rent Cuts as Employers Face Squeeze

By The Numbers

* 55% of new Manhattan leases in September that included concessions such as free months of rent
* $2,285 Median monthly rent for a studio in San Francisco in September, down 31% compared with a year ago
* 78% more properties on the market in prime London spots compared with last year

Why It Matters

A good tenant is a particularly hot commodity today. Just look at what’s being offered to prospective tenants: one to three months free rent, gym memberships, gift cards. No one wants to pay an above-market rent if they can help it. And some renters — those who have lost jobs or had hours cut — may need the price cut or be forced to find a new place.

Many landlords, though, own just a handful of rental units and don’t make a large profit. Approaching a rent negotiation with some empathy for your landlord can help.

Here Are Ways To Set The Stage For A Successful Negotiation:

Find out what your apartment is really worth. Renters who’ve lived in the same place for a while may not realize how the market has changed around them, said Ramit Sethi, a personal finance expert and author of “I Will Teach You to Be Rich.” Scour listings on local real estate websites for similar apartments near you or, better yet, get market reports.

In Singapore, a government website tracks recent apartment rentals, though you can’t tell which floor an apartment is on — which can affect the value. In the U.S., a Zillow feature for landlords can also be a good tool for renters to see an estimated figure for their apartment.

New Yorkers can download monthly reports from real estate appraisal firm Miller Samuel to see rental prices by size of apartment, as well as days on the market and other statistics. In the U.K., there are quarterly market rental reports by Zoopla. Presenting research sets the tone for the discussion. “Suddenly it’s not me just saying that this is how it is, but it’s data,” Sethi said. “That becomes a very different conversation.”

Calculate what will make it worth your while. Moving can be expensive, so if you’re really thinking of leaving if you can’t get a cut in rent, be sure lower rent at a new place outweighs moving costs — and is worth the mental energy. The average price range for someone with a one-bedroom, moving locally, is $200 to $500 for a three- to five-hour move, according to HomeAdvisor, and $400 to $700 for a 2-bedroom move that takes five to seven hours.

(Throw in packing assistance, and you could be looking at several thousand dollars.) Local movers that charge hourly, rather than using a flat rate, usually bill $25 to $50 an hour per mover, according to HomeAdvisor. Packing supplies can cost a few hundred, and a 10% tip is expected.

Make sure you’re on target. When you present your list of comps to your landlord, they should be truly comparable to yours. You don’t want your landlord to be able to poke easy holes in your reasoning. Be sure that your comps are in the same geographic neighborhood, have the same number of beds/baths, similar access to public transit, and offer the same amenities, whether it’s an in-unit washer and dryer, outdoor space, a gym, storage or parking.

Try for other kinds of perks. If a landlord won’t budge on rent and you don’t want to move, ask about waiving fees for parking or building amenities, or if a no-pet policy can be waived. Some tenants have negotiated lower rents in return for making improvements to the apartment. “Concessions come first, and lower prices second,” Sethi said. “Landlords don’t want to lower the price because that reflects on their balance sheet.”

Make it a win-win. In return for a lower rent, you might offer to add six months or more to your lease. Some tenants who are very plugged into their neighborhoods have negotiated lower rents in return for finding tenants for empty units, or may get a credit of $500 or more for each new tenant they find.

Such referral rewards are more common with luxury apartments, said John Puma, chief operations officer of Boston-based rental platform Places for Less. As any negotiating class will teach you, the ideal solution is a win for both sides — or at least, an amicable agreement.

Sell yourself. Mention your history as a model tenant, your strong credit score if you have one and any repairs you’ve made. Explain politely why you need a cut in rent and present a specific number, realizing that they may counter. Stacy Cousino, 47, and her husband have lived in their two-bedroom apartment on Manhattan’s Upper West Side for nine years. After hearing about others in the neighborhood getting 10% off their rents, Cousino reached out to her landlord, a large management company.

With the lease renewal approaching in August and her husband out of a job, she explained that they’d had a loss of income, had been good tenants and wanted to stay. She asked for a 15% cut, figuring they’d counter, which they did — with 6%. She asked if they could at least do 8%. Her landlord agreed, and the rent dropped from $4,100 to $3,800.

Just ask. Some renters assume their landlord won’t lower the rent — and are pleasantly surprised. Elly Stolnitz, 30, and her partner rent a one-bedroom in the Bay Area, in the Marina district, and there are now a lot of empty apartments in their building. Stolnitz’s partner lost his job, and in September they started looking at cheaper apartments in Alameda.

They texted their landlord, who owns a few properties, to ask if they had to give notice exactly 30 days before they moved out. Then, he asked them to call. He wound up reducing their rent by $500 for six months, to $2,500, with the understanding that they’ll review things after that.

Shut up. After you’ve asked what your landlord can do for you to reflect the lower rents and concessions for apartments like yours, just let them talk. Often people are uncomfortable with silence in a negotiation.

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